ARLINGTON, Texas – It will be a “Big Bowling Weekend” August 9-10 as Go Bowling celebrates the sport by being featured on both a nationally televised morning show and in a major sporting event on consecutive days.
The weekend kicks off on Saturday, Aug. 9, as bowling will once again be featured on the FOX & Friends show to help celebrate National Bowling Day. As it has each year since 2018, Go Bowling will have the sport featured throughout the four-hour telecast (6-10 a.m. Eastern).
“The Big Bowling Weekend provides the perfect platform for those who love bowling to help raise awareness for the sport,” said BPAA President Tyler Herreman. “These events provide a great way to bring consumers to the lanes and celebrate the passion of the 67 million-plus people who go bowling every year to reunite and have fun with their friends and families.”
The weekend wraps up on Aug. 10 with the Go Bowling at The Glen NASCAR Cup Series race which will be televised live on USA Network (NBC Sports). Michael McDowell, a former Daytona 500 champion, will be driving the #71 Go Bowling Chevrolet Camaro ZL1 for Spire Motorsports in the race at Watkins Glen International.
Below is more information on each of these events:
• Exclusive “FOX & Friends” live broadcast segments on the FOX News Channel on Aug. 9 from 6-10 a.m. Eastern. Go Bowling will have Bowling Proprietors’ Association of America (BPAA) President Tyler Herreman on hand to roll out the first ball on the regulation pair of bowling lanes that will be installed on FOX Square just outside the FOX News Studio on 6th Avenue and 48th Street in Manhattan. Professional Bowlers Association (PBA) star and Go Bowling Brand Ambassador Kyle Troup will add to the excitement as he will be on hand to showcase his bowling skills and provide coaching to the FOX & Friends hosts. Nancy Schenk, Bowlers to Veterans Link (BVL) Chairperson, also will be present and will make an on-air donation to a designated military charity. FOX & Friends is the top-rated cable news morning program reaching millions of consumers every day. Go Bowling’s National Bowling Day appearance each year helps build top-of-mind awareness for bowling.
• The Go Bowling at The Glen NASCAR race on Aug. 10, will be broadcast LIVE on USA Network beginning at 2 p.m. Eastern. Over the three-day race weekend, The Go Bowling Fan Activation Tent will be set up in the Watkins Glen Fan Midway, where two custom-built regulation bowling lanes will be installed, offering everyone attending the race the opportunity to bowl for free. PBA and United States Bowling Congress (USBC) Hall of Famer Norm Duke and popular youth bowler and social media sensation Malia Briggs will be in attendance as Go Bowling Ambassadors. Duke and Briggs, who are both Storm National Staff members, will engage fans and make bowling exhibition appearances in the Go Bowling Fan Activation Tent.
McDowell, the 2021 Daytona 500 winner and two-time NASCAR Cup Series champion, along with other to be named NASCAR celebrities, also will make appearances at the Go Bowling Fan Activation Tent to meet and interact with fans.
In addition, Go Bowling supports National Bowling Day and the Go Bowling at The Glen race with numerous local promotions and programs that drive families and friends to their local bowling centers around the country, generating top-of-mind awareness for bowling and elevating excitement for the sport.
To join in Go Bowling’s mission, visit GoBowling.com and follow on Facebook, Instagram, X and TikTok to follow and participate in the campaign.
About Strike Ten Entertainment
Headquartered in Arlington, Texas, Strike Ten Entertainment is the centralized sponsor-activation and casual bowling marketing arm of the International Bowling Campus (IBC) which includes USBC and BPAA. Strike Ten Entertainment serves the entire IBC by coordinating the sponsorship sales and casual bowling marketing efforts. Strike Ten Entertainment’s mission is to increase national awareness of bowling and to assist the bowling industry in developing new bowlers and increasing the frequency of existing bowlers each year through promotions, publicity, and industry-wide marketing initiatives. For additional information, please visit www.stemarketing.com.
About BPAA
Founded in 1932, the mission of Bowling Proprietors’ Association of America (BPAA) is to enhance the profitability of all of its members. Headquartered in Arlington, Texas at the International Bowling Campus, the BPAA provides it’s over 3,400 member centers with group purchasing programs, business and educational seminars, legislative representation and proactively promotes the association and bowling industry. For additional information please visit www.BPAA.com or call 1-800-343-1329.
About Go Bowling
Go Bowling is the destination for bowling fans and enthusiasts seeking news and information about one of America’s favorite pastimes and the nation’s number one participatory sport. With more than 67 million people taking to the lanes every year, Go Bowling is a one-stop location where people of all ages can go to satisfy their love of bowling. Consumers turn to Go Bowling every day to find bowling fun – discovering new bowling centers, tips and techniques to use on the lanes, entertaining bowling news and great deals at more than 2,000+ family-friendly bowling centers across the country.
